We’ve compiled the list below of colors and the emotions they inspire based on the psychology of color.
WHEN USED IN THE RIGHT MANNER, THESE COLORS CAN GO A LONG WAY IN GIVING YOUR WEBSITE THE RIGHT PERSONALITY FOR IMPROVING CONVERSION RATES:
Let’s start with pink. If your target market is made up mainly of women, then pink is a good color for you. The color is known to raise emotions of fun and romance. Pink is associated very strongly with youthful femininity. It is playful and brings to mind bubble gum and innocence. It is ideal for websites that hearken back to olden days or that target a particularly feminine audience.
Blue signifies trustworthiness and provides an air of coolness. Any website that caters to online prescriptions, monetary transactions, or any other niche that demands reliability would be best served by this color.
Nothing holds people’s attention like red. It’s considered the most effective color for call to actions. If you’re designing that “act now” button, red is your color. Red is a stimulating, exciting color. It is associated with passion, power and sometimes anger. It can be used for warnings or to show danger, but it can also suggest strength, determination and boldness. Warmer reds, like brick or maroon, and strong and comforting – good for sites that want to suggest the lasting qualities of a brick wall. Brighter reds, like true red or tomato, are great for youthful websites that want to suggest energy and eagerness to leap before they look.
Green is the color of peace, tranquility, and nature. It can give users feelings of calm, rejuvenation, affluence and optimism.Darker shades are more linked to money, so sites that want to suggest affluence, growth and stability often use those shades. Lighter shades are more associated with spring and growth, so websites that want to reflect relaxation, freshness and honesty often use lighter shades. So if your website is about a great environmental cause or selling organic products, green should be the predominant background.
In the marketing world, yellow is said to describe the healthy mind without worries or depressing thoughts. It’s best suited for online stores that sell products like kids’ apparel and toys. This color is also associated with caution. Yellow is often considered the most energizing color. From the earliest ages, people learn to associate yellow with the sun, so it becomes associated with warmth and happiness. That makes bright yellow perfect for sites designed for children, as it grabs their attention. More subtle shades of yellow have more complex associations. Darker shades can suggest antiquity, suggesting yellowed parchment. Because of that, it can also be associated with wisdom and curiosity. It therefore is great for sites that want to demonstrate a sense of authority and intelligence.
Purple oozes elegance and sophistication. This color is ideal for a website that features niche, luxury products.
Orange can also signify sophistication, but at the same time be attention-grabbing. Orange is a more balanced and less overwhelming color than red. Vibrant, energetic, friendly and inviting, it is ideal for designs that need movement and energy. Websites that want to showcase their creativity often choose orange because it is unique and exciting, but it still has the comfort of a warm color. This color is suitable as a background for tech companies or websites that deal with gadgets.
As a metallic color, gold signifies power and prestige. It works well with other colors that signify elegance, such as green and purple.
Black is versatile and goes well with any other color. It’s best used to bring about a contrast with the rest of the colors used in the website.
Brown is a nondescript color that enthuses relaxation and calm. This color is perfect for websites that deal with health and wellness. Creams are calm, elegant and pure, making them a great background color for a website that wants to imply a sense of tradition. Tans are conservative and bring to mind piety. They can be dull, but they can also be reassuring, which makes them ideal for a site that doesn’t want to be too bold or outrageous. Dark brown feels wholesome and reliable, like a loaf of bread. It is associated with warmth and comfort. Sites that want to demonstrate experience and reassurance often use brown.