It might seem an obvious part of starting a business but a surprising number of entrepreneurs don’t consider setting up a website when they’re starting out.
Reasons for this could include not believing the company will grow enough to warrant a website, only aiming to attract local customers, or relying too heavily on word-of-mouth. Or, ultimately, just not understanding the benefits of having a website.
But whatever business you’re in, it’s worth having an online presence — both to attract new customers and to reassure existing customers of your longevity and durability.
HERE ARE 5 REASONS YOU SHOULD MAKE SURE THAT YOUR BUSINESS HAS A WEBSITE:
1. Build credibility
If a potential customer looks for your business online but can’t find it, it could mean losing a sale. People are used to having all of the world’s information at their fingertips, and if you’re missing they might wonder why. A website is also a great platform from which to publish helpful content, and link to social media accounts— expanding your reach and credibility further.
2. Showcase your products and services all day everyday
The best thing about having a website is that people can access your products and services 24/7. Customers can buy your goods, or research your offering, at any time convenient to them — without having to wait until your physical shop is open.
3. Customers can easily contact you
If someone wants to get in touch or has a query, having a website will make this simple and easy for them — thus providing a good customer experience. Make sure your contact details are easy to find and you clearly state your hours of business, and when your email and phones are monitored.
4. Get more customers through search engines
If someone has never heard of your business but is looking for a product or service you offer, a quick Google search could mean a brand new customer that you would never have gained through analogue methods. You could even gain a large international customer base this way! Make sure your website is clearly laid out, inviting, and easy-to-use to ensure visitors stay once they have found you.
5. It’s cheaper than renting a physical shop
Starting a new business can be expensive. Save the cost of physical premises by setting up a ‘shop window’ online. Don’t skimp on costs here though. A professional and experienced designer can make you money in the long run by building an attractive and user-friendly site. A bad or outdated website could be worse than not having one at all.