4 FLYER DESIGN TIPS

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1. BE READABLE

Ensure that the information presented within your flyer is easily readable and presented without visual ‘clutter’. Even a flyer that seeks to be creative and unique must meet this be criteria. Remember, the purpose of the flyer is to communicate information clearly to your chosen audience.

2. FONT GUIDE

As a general rule it is recommended to restrict the use of font styles in your flyer design. Less is more in this regard. Keeping to a maximum of two font families will ensure a more professional result. Instead, use bold, italic or regular versions of the same font.

3. EYE CATCHING DESIGN

Make your design more visually appealing by incorporating suitable images into your flyer design. Again – be careful to limit your choices. A single photo or illustration may well work best in creating a stronger visual impact.

4. BE BRIGHT

Use colour to stand out from the rest and attract your customer’s attention. If appropriate, company colours can be used prominently as an additional branding element.

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