Advertising Tips

6 BRANDING IDEAS TO BRING YOUR LOGO TO LIFE

Once you have a logo you love, you’re one big step closer to getting your business in front of people.

It’s the most important part of your visual identity, and using it for different brand assets will help you gain recognition and instantly appear more professional.

HERE ARE 6 EASY BRANDING IDEAS THAT’LL PUT YOUR LOGO TO WORK:

1. Add it to your website.  

A website is a HUGE part of your brand and business. The two most common areas to put a logo are the header (usually in the top left) and the favicon, the small icon next to your address bar or the title on your browser tab.

For the header, ensure your logo is legible on different screen sizes so it makes an impact as soon as someone lands on your page. For the favicon, use the icon-only or monogram version of your logo to fit a small space (16×16 pixels or 32×32 pixels).

2. Insert it in your email signature.

An email signature is a no-brainer place to put your logo because it reminds people of your brand whenever you send a message or reach out to someone new.

See this help article for instructions on how to add your logo to a Gmail or Outlook account.

3. Use it on all your social media channels.

Once your logo is ready, you have a go-to profile photo for all your social channels! If you have an icon-only version of your logo, use it to make a bigger impact in a small space. For more tips, see this article on how to use your logo on social media.

 4. Get business cards.

One of the most exciting places to see your logo is on a business card. It’s a physical representation of your brand you can share with anyone who’s interested in your products or services.

5. Put it on a T-shirt, hat, hoodie, or other pieces of clothing.

You can put your logo on a range of apparel to show off your brand IRL and get word-of-mouth advertising in the process. For the best results, send vector logo files (EPS or SVG) when getting clothing and swag made.

When looking at branding ideas for clothing, consider logo placement, sizing, and the material (and color) you’re printing on to make sure your gear looks amazing.

6. Make stickers or labels.

Available in circle, square, or die-cut (custom) shape, stickers can be handed out at events or stuck on laptops, notebooks, and more for portable branding.

If you’re going to be using a high volume of stickers for packaging purposes, it’s a good idea to buy them on sheets or in rolls.

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