5 SITUATIONS FREQUENTLY FACED BY BUSINESS OWNERS
Your business exists, Does IT?
Whether you sell products in a physical store or services, the first place most people go when they’re looking for what you sell is the internet. How many customers have you missed out on because your business was invisible when they went online to look for what you sell?
A customer asks where to find you on the web.
People fully expect that any company they do business with will have a web presence. Even if they already know about your company, a website’s the easiest way to look up your address before heading to the store, or double-check your hours so they don’t head out for no reason.
You do not know about web-only marketing tactics.
If you spend any time at all reading articles for entrepreneurs and small business owners, you’ve seen lots of talk about the value of social media marketing, content marketing, and SEO. Those are all tactics your competitors are probably already benefitting from, but that you can’t even try until you have a website to promote.
Children don’t think your business really exists.
Kids these days, right? Their whole life is on the internet. As far as they’re concerned, if it’s not online, it can’t be real. Kids show us where the future’s going. If your family’s youngest generation thinks it’s weird that your business doesn’t have a website, you should concede that they just might have a point.
No potential customer visibility
The longer you hold out, the more invisible you are to potential customers. Even past customers might wonder if you’ve gone out of business if they can’t find a website – people really do take for granted at this point that a website is a necessary part of business. If you don’t have one, it looks unprofessional and means people are less likely to take you seriously.