TYPES OF BANNER / BUNTING

Print advertising has remained relevant despite all the technological developments that are happening. Here are a few reasons why you need to stick with this form of advertising.

HERE ARE THE TYPES OF BANNER / BUNTING:

  • Long Shelf Life
    Magazines and other printed items are shared among many people and can last for years. This contributes to longevity of your brand.

 

  • Customization
    Banner printing and other printing options are incredibly cost-effective and quick. In addition, there are many types of banner printing. This makes printing easy to adjust according to the changing marketing needs.

 

  • Noticeable
    People are able to recall attractive print very easily. Folio Magazine once noted that a majority of teens are attracted to print advertisements. Therefore, print banner advertising is an effective way of enhancing your brand even among the younger people.

 

  • More Space
    The arrival of other printing options can also be seen as a blessing in disguise. You have a marketing advantage because the print advertising arena is no longer crowded-your ad has the opportunity to shine.

4 FLYER DESIGN TIPS

HERE ARE THE FOUR FLYER DESIGN TIPS:

1. BE READABLE

Ensure that the information presented within your flyer is easily readable and presented without visual ‘clutter’. Even a flyer that seeks to be creative and unique must meet this be criteria. Remember, the purpose of the flyer is to communicate information clearly to your chosen audience.

2. FONT GUIDE

As a general rule it is recommended to restrict the use of font styles in your flyer design. Less is more in this regard. Keeping to a maximum of two font families will ensure a more professional result. Instead, use bold, italic or regular versions of the same font.

3. EYE CATCHING DESIGN

Make your design more visually appealing by incorporating suitable images into your flyer design. Again – be careful to limit your choices. A single photo or illustration may well work best in creating a stronger visual impact.

4. BE BRIGHT

Use colour to stand out from the rest and attract your customer’s attention. If appropriate, company colours can be used prominently as an additional branding element.

4 STRATEGIES FOR BUSINESS BANNERS TO BOOST SALES

Apart from doing online marketing, banner-advertising, especially large banner, is one of the most used marketing methods today. Banner helps reach more target customers especially in areas that have limited accessibility to society or technology, such as rural areas in Malaysia. In addition, banners are also used to advertise goods and services in the alleys and streets of big cities. For anyone who is looking for a way to attract more customers or boost sales, banner-advertising can be considered as one of the best option to try out!

Today, we’ll introduce “4 key techniques for business banners to boost sales.” Just follow our strategies that we have recommended below. We assure that your banner will be unique and attractive to the target audiences.

HERE ARE THE FOUR STRATEGIES FOR BUSINESS BANNERS TO BOOST SALES:

1. Spectacular Design

If you want to use banners for marketing, make sure that the banners are beautiful and attractive in design. A great banner design consists of good information that is concise and clear. If the information is too long, it will make the readers feel bored and lose interest in the end. As for the font color, it should be in contrast with the background color so that customers can easily read what’s on the banner. Another necessary detail in the design is the image. Make sure that you use high resolution and beautiful images that are suitable for your brand image. The most important thing that you have to keep in mind is that you must ensure that your banner can clearly communicate the message to your target audiences.

2. Pick the Right Spot

In terms of choosing where to place a banner, this depends on the business and target customers. Mostly, banners are placed at crowded areas such as tourist attractions. It is because the more people see your banner, the higher the chance that people will be interested in your banner. But it’s not always the case. So before choosing the location to place banners, you should first think about who your customers are and the type of location that they would be in. Then you can use this analysis to find the right location. You should also consider about the cost. It is obvious that the locations that are crowded will cost more for you to place your banner.

3. Print High Quality and Durable Banners

The quality and durability of the banner are very important since it will be placed outside and be exposed to the weather and environment for the entire duration of your marketing campaign. So make sure that your banner is produced from high quality materials.

4. Change Banner Frequently.

Changing banners in every season or activity periods does not only help your banner to look fresh and new, but it also helps create brand awareness among customers as well. Customers will notice when there is something new or out of the ordinary, meaning that the brand is integrating into their consciousness, creating a habit and reiterating the brand’s identity into the customers’ minds every time they observe something new.

3 REASONS WHY YOU SHOULD INVEST IN YOUR WEDDING INVITATIONS

You’ve saved the money, reserved the venue and photographer, and even said, “YES” to the dress.  The big things are taken care of (phew!) and you’ve turned your attention to the next round of details, wondering where can we cut back so we can upgrade our honeymoon flight to first class.

Wedding invitations may be entering your mind as you go down the list of to-do’s. You’ve searched Pinterest and a few online shops, but haven’t found “the one” yet, and are wondering if the investment is really worth it.

The short answer is, yes.

HERE ARE THREE REASONS WHY YOU SHOULD INVEST IN YOUR WEDDING INVITATIONS:

1| IT’S THE FIRST LOOK (FOR YOUR GUESTS)

Your loved ones are so happy and excited for you and the upcoming wedding, and they just can’t wait to get their hands on those invitations. Receiving the invitations mean that they will soon be able to celebrate this special occasion with you and your fiance. The next generation is planting roots, the family is expanding, and let’s face it, we all want to gather and dance and feel the love in the room!

They open the mailbox and see the calligraphy on the front, decorated with vintage stamps, and immediately know that this is a special envelope. They open the flap and see the beautifully detailed envelope liner, and just a hint of the invitations as they peek out of the envelope.

They pull the wedding invitation suite out of the envelope, and “ooh” and “aah” over the silk ribbon, and the textures that are soon to be revealed. They disassemble the suite and as they hold the invitations in their hands, they catch the shimmer of gold foil on the invitation as they read over the wedding details and start to envision your day.

You see, this is the first look for your guests. This is when they can imagine what the day will be like. This is the first tangible thing that represents your marriage, and your new life together. Surely, it’s something special that they will display proudly on their fridge in anticipation of your wedding day.

2| THEY BRING PEOPLE TOGETHER…LITERALLY

Weddings are an interesting event where worlds collide. It’s a place where family gathers from both sides, and where friends from different walks of life dance together. You may see your high school friend talking business with your father-in-law’s colleague, or your cousin dancing with your fiance’s best friend from grad school. I can say from experience that it’s totally weird, and completely amazing to have all of “your people” under one roof for an entire day and weekend.

I’ve always been surrounded by a very close knit family and friends circle, and truly love spending quality time with them all. It’s not often that you get to see all your favorite people in such a short amount of time, and it just fills the heart up. You can’t imagine this feeling until you’ve had such an experience, and I can’t wait for you to feel it! My heart of full just thinking back on it.

3| MADE TO LAST LONGER THAN THE WEDDING

For as long as it takes to plan, and all of the details that go into it, there are few tangible items that make it past the wedding day:  the photographs, the dress and the wedding invitations.

Your wedding invitations are a physical reminder of the feel of your wedding day. The colors, the textures, and the first piece of printed artwork that represent you and your husband. It’s something that is able to be framed and displayed, and can be passed down to the next generation.

Let’s face it. They’ll probably make fun of the pictures and the invitation style just like we did for our parents and grandparents, but hey, it’s a memory and a sentiment that they can hold on to for years to come.

YOUR TURN
Are you ready to make this investment in your memories? If so, head on over to our contact page and let’s get started.

 

THE ADVANTAGES OF POSTERS

Posters provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. Posters have the ability to stick in viewers’ minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Posters are cheaper than common forms of advertising such as print, radio and television.

HERE ARE THE FOUR ADVANTAGES OF POSTERS:

Low Costs

The creative process of a poster involves a copywriter, a graphic designer and a printer. You can hire a poster distributor or simply hang the posters yourself. It is a simple process that won’t cost an arm and a leg. However, you need to be mindful of local laws that may prevent posters from being displayed in certain areas.

Active Response

People who are viewing posters are already actively engaging in their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster will have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website.

Visibility

You can hang multiple posters in one location to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. Bombarding people with imagery will ensure the message is going to sit in their heads long after they have viewed the poster.

Strategic Location

The biggest advantage of using posters is that they can be put just about anywhere and seen by almost anyone. Posters can be strategically located to target a particular market sector. For example, take-out restaurants might prefer to situate posters near busy bus stops or train terminals to target hungry commuters.

TOP 3 REASONS WHY YOUR BUSINESS SHOULD USE BANNERS

Long before the advent of digital printing, banners were bound to block letters and clip art style graphics, not quite the best way to glean attention. But today’s banners look incredible and are a great way to promote your business.

An appealing banner compels your audience to stand back and read your message. Banners play a vital role in advertising your business to a large group of people. Whatever you need, from advertising a business, to promoting a brand or announcing a city-wide event, the use of banners are only limited by your creativity.

HERE ARE THE TOP 3 REASONS WHY YOU SHOULD START USING BANNERS AS A WAY TO ADVERTISE AND PROMOTE YOUR BUSINESS

DIGITAL PRINTING

Some of the earliest methods for making banner signs involved heat pressing or sewing pieces of vinyl or clothe directly onto the banner. Not only were these methods time-consuming, arthritic, and expensive, the best you’d get were blocky words and simple graphics that hardly scratched the surface of advertising. Besides that, they wore down quickly.

Thank goodness, as far as banners are concerned, digital printing has long been the chosen method to produce high quality, professional looking banners for little cost. Digital printing doesn’t skimp out on quality. Color representations are accurate and in the thousands; images are as good as photographs. With banner signs, you have an inexpensive way to garner positive public attention from crowds both large and small.

DURABILITY

Banners are mostly used outdoors. They’re placed on the side of a road, on a pole, or hung somewhere people can see it. Essentially, outdoor banners promote your products and services, increases your brand’s popularity, and draws in customers as effectively as any other marketing method.

It goes without saying that banners are far more durable and long-lasting than cloth or paper. The majority of flyers soon find a home in a trash bin and cloth is a great magnet for dirt. On the other hand, most banners are tear resistant, weatherproof, and enduring. Best of all, they’re simple to install.

If you live in a windy area, punching a few holes helps reduce the surface area, making your banner wind-resistant. UV resistant ink used in digital printing will also keep your banner immune from deterioration or fading colors often caused by direct sunlight exposure for long periods of time. As a result, your banner stays bright far longer, always ready to capture the attention of consumers.

VERSATILE

Banners can either be large or small. They can say what you want, display what you want, and be placed where you want. In short, banners are incredibly versatile. Individuals, businesses, and even cities can all use banners to market, promote, or simply wish a ‘happy birthday’. Because banners are durable and weatherproof, businesses in particular really benefit from the ability to advertise outdoors. Banners can advertise your brand, promote special sales or events to an unlimited number of people. And, it can all be done inexpensively.

This kind of positive publicity is a surefire way to communicate with a wide variety of audience and bolster your brand’s image. Also, because banners are nearly resistant to everything, they can last for years if properly stored and cared for. This is really beneficial for certain industries like catering services or festive businesses that want to celebrate the holidays.

CONCLUSION

Your brand name represents your company. Your banner represents your brand. Banner signs are one of the best promotional sales strategy for your business. They’re an inexpensive, durable, and versatile way to advertise and promote your business, keeping you ahead in this highly competitive market.

Whether you’re a business, an individual, or a city, custom banners are an inexpensive solution to your advertising needs. To design your banner today, contact us.

5 REASONS BUSINESS CARDS STILL MATTER

Everything we do in business today is digital — sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.

HERE ARE FIVE REASONS WHY THE OLD SCHOOL BUSINESS CARD IS STILL IMPORTANT:

1. Swapping contact information digitally is impersonal.

Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

2. They are the most effective direct marketing tools.

Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time — tradeshows, industry conferences, happy hour, airport lounges — and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. A business card is the first impression of your brand.

When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.

4. Creative business cards get shared – continuing to market for you.

A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone — it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people — putting you and your brand in front of additional prospects.

5. Business cards show you are prepared.

Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

THE BENEFITS OF MARKETING WITH POSTERS FOR SMALL BUSINESSES

Posters can serve as a more permanent and attention-grabbing way to reach a broad audience than smaller forms of print marketing like brochures or flyers. With a clean, eye-catching design, your posters can make a strong visual impression that lingers in the mind without breaking your marketing budget.

SMALL BUSINESSES, IN PARTICULAR, CAN PROFIT FROM THE BENEFITS OF MARKETING WITH POSTERS:

1. Cost-Effectiveness

Posters are a cost-effective way to market your business, especially when you compare their costs to the average cost of print ads in magazines or newspapers. When you buy them in bulk, posters may only cost you a few dollars each to produce, and you can have employees or volunteers hang them up for you at no additional cost.

2. Flexible Design

With posters, you have a wide range of sizes and shapes from which to choose. You can create packages of smaller posters to advertise an upcoming sale or event, or you can use larger formats for branding-geared campaigns.

One of the added benefits of marketing with posters is that you can customize them to appeal to your audience. If you are concerned about reaching an increasingly digital generation, you can add QR codes or coupon codes to the design to encourage interaction with your poster.

If you are launching a new product or service, or if you want to ensure greater exposure, choose a much larger size. Play around with different color schemes and styles until you find one that is eye-catching without being jarring.

3. Continuous Exposure

When you hang up posters, potential customers will see them for as long as you leave them up. In contrast, print ads end up in the trash once magazines and newspapers are read.

In addition, when you use posters to promote an upcoming event, you can potentially reach your audience repeatedly when you choose a high traffic display area. This repetition increases the likelihood that your customer will convert.

If you plan to use posters as a long-term marketing strategy, ensure they last by having them laminated or framed.

4. High Visibility

You can hang posters almost anywhere, although you should check local laws and restrictions first. Small businesses rely on local consumers, and poster advertising plays into the nostalgic, niche feeling of buying local. You can also display your posters in local coffee shops, bookstores, and banks to attract customers who prefer to support local businesses.

WHAT IS THE BEST PAPER SIZE FOR PRINTING FLYERS?

When you are creating a flyer, you want to produce something that your customer will actually want to lift up and take with them. One of the big advantages of printed flyers, is that they are something physical. Something that a customer can actually take a hold off, and keep to look at later.

HERE ARE THE PAPER SIZES THAT WORK WITH FLYERS:

A5 paper

Next up is A5 (210mm x 148mm), another popular size for printing a flyer, and one that provides you with a lot of space to explain your message. A5 flyers are a cost effective way of getting your offering to customers, as you can use both sides of the page to promote a product, service, event or special offer. A5 flyers are popular for point of sale merchandise, trade shows, door to door leaflet drops and direct marketing campaigns. If you are planning any of these in the coming months, be sure to consider using A5 flyers.

A4 paper

While you can print flyers to A3, A4 is as large as most companies will tend to go. After this you are getting closer to poster dimensions, and the effectiveness of your flyer will start to disappear. Remember, the key to an effective flyer is something that your customer will want to grab and take with them. Something that can easily be fitted into their bag or pocket. A4 flyers (297mm x 210mm) provide you with ample space to get creative, while also giving you the platform to explain things in greater detail. If you have a specific product or service that requires explanation, then use an A4 flyer to highlight the many benefits your customers can expect to enjoy.

DL sheet

DL sheets are a popular layout of flyer, and these are 1/3 A4 page (210mm x 99mm). Their dimensions allow for them to fit perfectly into DL envelopes, making them a great choice for a direct mail campaign. They are also a perfect fit for the pocket, and are a popular choice for trade shows and exhibitions where you can display many different DL flyers in a DL holder to highlight your range of products and services.

Square paper

To stand out that little bit more than you would with a standard flyer, consider using a square dimensioned flyer. The most popular dimensions here at digital printing are 140mm x 140mm, 148mm x 148mm and 210mm x 210mm. Again, these can be really useful for a direct mail campaign as their shape and size will stand out against normal post when posted through a customer’s letter box.

6 BRANDING IDEAS TO BRING YOUR LOGO TO LIFE

Once you have a logo you love, you’re one big step closer to getting your business in front of people.

It’s the most important part of your visual identity, and using it for different brand assets will help you gain recognition and instantly appear more professional.

HERE ARE 6 EASY BRANDING IDEAS THAT’LL PUT YOUR LOGO TO WORK:

1. Add it to your website.  

A website is a HUGE part of your brand and business. The two most common areas to put a logo are the header (usually in the top left) and the favicon, the small icon next to your address bar or the title on your browser tab.

For the header, ensure your logo is legible on different screen sizes so it makes an impact as soon as someone lands on your page. For the favicon, use the icon-only or monogram version of your logo to fit a small space (16×16 pixels or 32×32 pixels).

2. Insert it in your email signature.

An email signature is a no-brainer place to put your logo because it reminds people of your brand whenever you send a message or reach out to someone new.

See this help article for instructions on how to add your logo to a Gmail or Outlook account.

3. Use it on all your social media channels.

Once your logo is ready, you have a go-to profile photo for all your social channels! If you have an icon-only version of your logo, use it to make a bigger impact in a small space. For more tips, see this article on how to use your logo on social media.

 4. Get business cards.

One of the most exciting places to see your logo is on a business card. It’s a physical representation of your brand you can share with anyone who’s interested in your products or services.

5. Put it on a T-shirt, hat, hoodie, or other pieces of clothing.

You can put your logo on a range of apparel to show off your brand IRL and get word-of-mouth advertising in the process. For the best results, send vector logo files (EPS or SVG) when getting clothing and swag made.

When looking at branding ideas for clothing, consider logo placement, sizing, and the material (and color) you’re printing on to make sure your gear looks amazing.

6. Make stickers or labels.

Available in circle, square, or die-cut (custom) shape, stickers can be handed out at events or stuck on laptops, notebooks, and more for portable branding.

If you’re going to be using a high volume of stickers for packaging purposes, it’s a good idea to buy them on sheets or in rolls.

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