20 Sep
Life Hack

WHAT TYPES OF PRODUCTS ARE GOOD TO SELL AS SOUVENIRS?

If your business operates in an area that is frequented by tourists or out-of-town visitors regularly pass through your door, selling souvenirs maybe a great way to bolster your company’s sales.

 

KNOWING WHICH ITEMS YOUR POTENTIAL BUYERS MAY BE INTERESTED IN WILL HELP YOU DECIDE WHAT TO SELL AND HOW TO MARKET THE ITEMS:

Branded

Souvenirs that advertise the very things for which your region or state is known are a big hit with tourists. New York is famous for its iconic “I Love NY” T-shirts, and cars are seen worldwide bearing the “This Car Climbed Mt. Washington” bumper sticker, named for the Mr. Washington, the highest peak in the Northeastern United States, at 6,288 feet. Souvenirs of this type also provide cost-free advertising for your area. Even without an official brand slogan or logo certain items naturally seem to represent the states and locales that they have become associated with. For example, a coffee mug from Seattle, a turquoise bracelet from Arizona, maple syrup from Vermont or Kentucky bourbon are all reminders of primary industries from those states, and these greatly help to drive return consumer traffic.

Easy to Carry

Everything you sell should be small enough for customers to easily transport back home. Large, bulky souvenirs that cannot fit into a carry-on bag or be easily and inexpensively packaged for shipment are likely to be a turn-off for customers. If someone is left wondering, “How will I get it home?” they are not likely to buy. If you are selling larger items, you may want to offer shipping to your customers.

Practical

Items that can be used or enjoyed at home every day will help buyers feel better about their purchases. Rather than stick an item in a drawer or on a shelf to collect dust, practical souvenirs will be utilized regularly. For example, a pineapple-emblazoned beach towel from Hawaii or a hand-crafted cheese board from Wisconsin not only connects a visitor back to the area but serves a practical purpose as well. A shot glass or a t-shirt bearing the name of your town or your attraction’s name and logo are also basic, utilitarian items.

Inexpensive

No matter which items you choose to sell, they should be fairly inexpensive. Visitors have already spent money on travel arrangements, accommodations, meals and entrance fees to amusements and area sites, so their pockets might be getting somewhat empty. Well-chosen items without a big price tag are more likely to leave the shelves than expensive items. Again, these items can be simple, everyday objects that invoke a feeling or memory about the area. A pencil sharpener shaped like a famous area landmark or a food item that is a local specialty are both good choices.

Memory Invoking

While all souvenirs are meant to bring back memories of a trip or a special adventure, a picture is worth a thousand words, and then some. A photograph snapped when taking off on a zip line or a video of a daring moment commemorates the adventure in a way that nothing else can. Businesses that take advantage of the opportunity to capture these special moments, especially when visitor phones need to be tucked safely in pockets, can sell these personalized items to visitors wishing to relive their thrilling feats.

Another way to capitalize on photographs is selling postcards of places, vantage points and images that visitors may not be able to capture on their own. Snapshots taken of a landmark during various seasons or times of day or images of building interiors that may not be well lit allow visitors to take home pictorial memories that perhaps they were not able to personally capture.

12 Sep
Life Hack

TOP 5 BENEFITS OF ONLINE SHOPPING

Ecommerce has become so popular and profitable because of a number of online shopping benefits buyers have discovered since the beginning of the electronic commerce era. This article tells about some advantages of online shopping that attract both shoppers and online shop owners.

HERE ARE THE TOP FIVE BENEFITS OF ONLINE SHOPING:

Better Prices

The vast majority of online stores offer prices that are much lower than what you will find at a physical store. There are a few reasons for this. The first is because many people use the Internet to find cheaper items. Online business owners understand this. They will usually reduce their profit margin to get more customers.

Another reason is because you can easily browse through dozens of different websites to find the best price. You can do the same at a mall, but it would take about an hour or longer. You also may not be taxed because most ecommerce stores won’t tax you unless they are stationed in your state.

Convenience

Shopping online is convenient. You don’t need to get dressed and drive to your favorite store. You can easily visit their website, find the product you want and buy it without getting out of your pyjamas. It’s also convenient because you don’t need to wait for the store to open.

If you work irregular hours or are very busy, then you probably don’t have the time to visit the store. Shopping online allows you to buy things without hurting your schedule.

Variety

Most physical stores have a limited array of products. They can only hold so many items, and there are often many policies affecting the availability of products. For example, there might be a certain item that is only available to those versions of the business that exist in the mall.

Shopping online allows you to find many products that you wouldn’t be able to find in a physical store. You can also buy products that may not logically go together like candy canes and quilts.

Fewer Traps

Physical stores are made to lure you into buying more things. They use posters, sales messages, colours and product placement to make you buy additional items. The most popular products are typically in the back because the owner wants you to view all of his or her other products. Many people will find a few additional items by the time they reach the thing they came in for.

These tactics are not as pronounced with online stores. This means that you won’t feel the pressure to buy other things.

Discreet Shopping

Physical stores often make it difficult to buy certain items. For example, buying lingerie without getting a few awkward stares is nearly impossible. There are many instances of this, and sometimes you might feel embarrassed for no reason.

Shopping online gives you privacy because you won’t have people looking at you while you shop. Not only that, but the receipts are usually made so that no one will know what you bought.

21 Aug
Life Hack

THE IMPORTANCE OF DATA MANAGEMENT

Data management is the development and execution of processes, architectures, policies, practices and  procedures in order to manage the information generated by an organization. Data management includes data security, data sharing, document and record storage, data governance and data quality management.

WHY IS DATA MANAGEMENT IMPORTANT?:

1.    Productivity

Good data management will make your organization more productive. On the flip side, poor data management will lead to your organization being very inefficient. Good data management makes it easier for employees to find and understand information that they need to do their job. In addition, it allows them to easily validate results or conclusions they may have. It also provides the structure for information to be easily shared with others and to be stored for future reference and easy retrieval.

 

2.    Cost Efficiency

Another benefit of proper data management can be that it should allow your organization to avoid unnecessary duplication. Be storing and making all data easily referable it ensures you never have employees conducting the same research, analysis or work that has already been completed by another employee.

 

3.    Operational Nimbleness

In business the speed at which a company can make decisions and change direction is a key factor to determining how successful a company can be. If a company takes too long to react to the market or its competitors it can spell disaster for the company. With a good data management system it can allow employees to access information and be notified of market or competitor changes faster. As a result, it allows a company to make decisions and take action significantly faster than companies who have poor data management and data sharing systems.

 

4.    Security Risks

In addition there are multiple risks if your data is not managed properly and your information falls into the hands of the wrong people. A strong data management system will greatly reduce the risk of this ever happening to your organization.

 

5.    More Accurate Decisions

Many organizations use different sources of information for planning, trends analysis, and managing performance. Within an organization different employees may even use different sources of information to perform the same task if there is no data management process and they are unaware of the correct information source to use.

The value of the information is only as good as the information source. The old idea of garbage in garbage out. This means that decision makers across the organization are often analyzing different numbers in order to make decisions that will affect the company, and result in poor or inaccurate conclusions without a data management system in place.  Data entry errors, conclusion errors and processing inefficiencies are all risks for companies that don’t have a strong data management plan and system.

17 Aug
Life Hack

JENIS KERTAS KAD KAHWIN

Harga kad kahwin Murah adalah utk material 260 artcard + Aquoes..

Memilih jenis kertas yang sesuai juga penting dalam mempromosi perniagaan kerana jenis material akan memberikan kesan yang berbeza terhadap promosi kita. Dibawah adalah sedikit panduan mengenai jenis kertas dan kemasan untuk bahan cetakan.

DIBAWAH ADALAH SEDIKIT PANDUAN MENGENAI JENIS KERTAS UNTUK BAHAN CETAKAN:

1) Kertas Simili Paper


Umumnya kertas jenis ini terdapat dalam beberapa ketebalan yang berada dipasaran, biasanya 80gsm dan 100 gsm. Kualiti kertas sama seperti kertas A4 biasa yang kita guna untuk fotostat dan cetak dokumen pejabat dan sebagainya. Kertas ini tidak berkilat dan sesuai jika kita ingin mnggunakan cop setelah cetakan atau menulis menggunakan ballpen atau pen dakwat basah seperti borang tempahan, maklumat ahli, brosyer dengan maklumat tempahan.

2) Art Paper/ Artcard

Kertas jenis ini lebih tebal sedikit dari kertas simili, sesuai untuk kegunaan kad jemputan atau poskad. Sedikit licin dari kertas simili tetapi masih boleh menulis dengan ballpen dan cop di atasnya.

3) Ivory (230 gsm)

Kertas Ivory White 230 gsm adalah sedikit nipis berbanding 260 gsm art card. Kad jenis ini adalah tidak licin dan sedikit mahal berbanding Art Card.

4) Fine Linen/Fine Vein/Modern Embossed (230 gsm)


Kertas-kertas jenis ini mempunyai berat 230 gsm. Masing-masing mempunyai teksture yang berbeza dan nampak mahal. Dan memang benar, jenis kertas ini adalah lebih mahal berbanding Art Card dan Ivory kerana kualitinya.

5) Platinum White (250 gsm)


Jenis kertas ini adalah yang termahal berbanding yang lain. Ia mempunyai tekstur yang berkilauan seakan ‘platinum’.

6) Kertas PVC 200gsm


Material tahan lasak, tidak mudah koyak dan kalis air. Amat sesuai untuk kadnama atau poster yang ditampal di luar bangunan. Oleh kerana ia kalis air, ia juga kalis dakwat basah, jadi dakwat yang paling sesuai seperti ballpen atau ‘permanent maker’ digunakan untuk menulis di atasnya.

Nak Tempah Kad Kahwin?

Printing kad kahwin dengan kami, Offer sehingga 40% dan PERCUMA sehingga 5 item untuk anda.

Tempah Sekarang!
17 Aug
Life Hack

TYPES OF BOOK BINDING

There are many different types of binding methods out there that designers and students use for dissertations, portfolios, pitch documents and books.

LET’S RUN THROUGH THE MOST COMMON TYPES OF BINDING:

Saddle-stitching – It’s probably the easiest (have you the tools) and the most economical binding method. Pages are folded, creased and stapled together (not by an ordinary stapler – a stapler with long jaws, designed specifically for saddle stitching). We often see this type of binding used for lookbooks, booklets, and magazines that have a smaller page count.

 

Perfect Binding – a form of binding most often used in the types of books you find yourself reading on the train or at home, otherwise known as paperback or softcover books. Perfect bound books can also be useful for manuals, catalogues, and annuals. Pages are folded into sections (termed signatures in the industry) and glued with a heavier printed wrap-around cover into the spine using a strong adhesive. It’s not the strongest form of binding and your book won’t open flat; you’ll know a book has been poorly perfect bound when your pages start falling out.

Perhaps you’ve heard the term PUR perfect bound? Here the binding is much the same, but a stronger adhesive is used, and is what we would recommend if perfect binding is the style you’re going for. Generally, a hardback covered book would only be PUR perfect bound, as the glue used to form your paperback or softcover books won’t adhere to the hard case spine very well.

 

Section Sewn – Your most secure binding method. Here pages are folded together into sections (signatures). Each section is then sewn into the following section along the spine. The spine is then glued together for extra support and the cover then attached. A Section Sewn book, regardless of pagecount will be able to lay flat.

 

Wire Binding/ Spiral Binding – Most of you would have bound a document throughout school or university using one of these methods. In a nutshell, holes are punched through the pages of your document near the bound edge, and held together using either wire or plastic coils. If you’re after a something a little fancier, a a document can be wire bound inside a hard cover, cloth or printed case.

 

Cased-in Wiro Binding – If you would like to hide the wire from the outside there is a solution known as a Cased-in Wiro. This technique, however, is more involved than your traditional wiro bound document, but the final result looks lovely as you can see. Moving on now to some more bespoke hand-made book binding options.. I’ll try to keep it brief:

Pamphlet Binding uses a single section (signature) and is sewn with a running stitch down the spine; often an alternative to stapling (saddle stitch) but in my opinion leaves you with a much more elegant finish.

 

Coptic Binding – A non-adhesive form of binding that stems from bookbinding methods employed by ancient Egyptians! Signatures are sewn through their folds, and attached to one another and again sewn through two loose covered boards with a chain like stitch across the spine.

 

Japanese Binding – This is useful for binding single sheets of paper. You can have either a soft back or hard back cover which attaches to the text block with decorative stitching along the spine. Another option  using this decorative sewing technique is to only expose the stitching on the inside of the book. This is achieved by turning in the edge of the cover boards to create a hinge; the book is then sewn from the inside. It is recommended to use Japanese style binding for large or landscape format books as the binding requires a large margin.

14 Aug
Life Hack

THE SIZE OF THE WEDDING CARD

The size of the wedding card can be varied but one standard has been set based on the envelope size standard.

Would the bride be able to book a rarely made size but perhaps to find the appropriate cover is quite difficult and costly.

TIPS FOR CHOOSING THE SIZE OF THE CARD

  1. Determine the wedding card for one or two occasions.
  2. Define a map of the location either one place or two.
  3. If there is a group dowry, consider also.
  4. 4×6 inch size card, postcard size, piece type – ideal for one side with a simple and affordable map.
  5. Card size 4×6 inch, 2 or 3 fold, suitable for two parties with a simple map.
  6. Card size 4×8 inch, piece – for party party with detailed map. The invitation will also be long.
  7. Card size 4×8 inch, folding 2 or 3, suitable for two parties with detailed map and long invitation paragraph
  8. Card size 6 x 6 piece – for a party event with detailed map. The invitation will also be long. The selection of these sized cards will provide more space for map layouts and invitations, at the very least unobtrusive.
  9. Foldable 6×6 inch size card, suitable for 1 or 2 parties. If there is one party, there will be a page for the map, the invitation, the front page and the face for the wedding.
  10. A5 size card (double A4 paper), piece – suitable for one party only.
  11. A5 size paper (A4 folding paper), fold-fit for both parties.
  12. The calculation of the price of the card is based on the size of the card opening and quantity.
  13. More and more quantities are getting cheaper for a piece of ‘
  14. The larger the marriage card, the more info can be entered such as the information to be contacted can be placed a great name. Brides from Sabah / Sarawak will put all the names of their family members together and need a page.