18 Oct
Web Branding

5 REASONS YOU SHOULD HIRE A PROFESSIONAL WEB DESIGN COMPANY

Any business that wishes to be competitive in the online or offline market must have a professional website. Internet has become the leading resource for people to find information, with business research being a leading reason to perform a search on the web.

Businesses that do not have a professionally created website risk losing potential customers on the Internet and in their storefronts. Consumers are evaluating products and companies long before they decide to make a purchase, and if your website does not seem professional or secure, they will simply move on to the next vendor.

HERE ARE THE FIVE REASONS YOU SHOULD HIRE A PROFESSIONAL WEB DESIGN COMPANY:

  1. Custom design
    When you hire a professional web agency you know that your site will be created to suit your business. The web designer will evaluate your business and products, and work with you towards your goal is for the website. Do you want to generate online sales? Walk-in sales? Will your site be for informational purposes only? Once these and other questions are answered, your site will be designed to meet your specific needs. DIY site builders limit the capabilities of their site and often restrict graphics and text. A professional web designer is not captive to these restrictions.
  2. Visual properties
    The way your site looks, the way it navigates, and the colors and graphics used are very important. Visitors do not like to search for information, nor do they wish to be barraged with loud colors and crowded text. A professional designer will make sure that your color scheme, text and navigation are designed to be user-friendly.
  3. New technologies
    The Internet changes on a daily basis. New technologies, new computer code, new ways to draw visitors to your site happen each and every day. When using a professional web designer, you can be assured that the site is being created with the latest technologies and according to the latest trends, for optimal success. Many DIY site builders will not allow video, RSS feeds, or links in your website, which can adversely affect your site.
  4. SEO compliance
    SEO or Search Engine Optimization is a technique used by professional web designers to make your website receive great rankings from search engines. If search engines cannot find your site easily, your potential clients will not either. Your site must be optimized in order to be found.
  5. Webmaster services
    Contrary to what many people believe, a website is never complete. Websites must have continual maintenance to keep them current and relevant to their industry. Technology is continually changing, and for websites to remain popular and successful, they must remain up-to-date with these trends. When using a professional web design service, you benefit from their webmaster services to keep your site updated and fresh.
15 Oct
Web Branding

3 TYPES OF SMALL BUSINESS WEBSITES

If you own a small business, you probably already know how important it is to have a web presence. You may find that you don’t know where to start or even what style web design would be best suited to your business needs. It is important to educate yourself in the different types of business web styles. Not only is this necessary to properly promote your business online but it will also help make your decision easier and less confusing. Small business web site design can create a style that matches the look and feel of your business while giving you an eye-catching online presence.

HERE ARE THE THREE TYPES OF SMALL BUSINESS WEBSITES:

Brochure style websites 

Brochure style websites are similar in look and purpose to the print versions. This type of website might feature a history of the business, customer testimonials, as well as services and products offered by the business. The design should also include contact information and business hours. Most brochure style designs have a page with a history of the business’ experience. This type of website serves to inform the customer about the product or service they are interested in purchasing and why this business would be the best choice for their needs.

A brochure style website is a great choice for brick and mortar businesses or local service companies wishing to promote and sell their products online. Auto repair services, home maintenance services, local restaurants, and catering companies are just a few examples of businesses suited to this type of website design. Small businesses and individuals that offer workshops would find this style a great way to promote their classes. The web designer will typically use the brochure style to showcase the business’ products or services through attractive images, catchy phrasing, and well written product descriptions.

Magazine style websites 

Magazine style websites engages the visitor and entertains them. The magazine style website is best suited to the business that uses affiliate marketing and blogs. Businesses geared toward a particular product or specific brand would not find this style appropriate to their needs. The magazine style features articles with general information and incorporates advertisements into the website that are related to the content. These ads are mostly placed on the right hand side of the website layout. Slideshows and images will often be found incorporated within the articles.

The use of articles, images and bite size bits of information makes the magazine style a good choice for businesses that market products by multiple manufacturers. A website focused on marketing items and services for cooks and cooking is an example of a site that would benefit from this style of web design. This website might feature general cooking articles, recipes and different types of kitchen gadgets rather than one specific brand of cooking product or manufacturer.

E-commerce style websites 

E-commerce style websites are the best fit for businesses that will primarily sell their products online. They are electronically organized in a similar style to retail stores with departments or categories. This allows the customer visiting the site easy navigation finding a specific product they are looking to purchase or lets them easily browse through the store’s inventory. The e-commerce site utilizes a shopping cart feature to collect the items as the customer selects them and has a final checkout with different payment methods for the customer’s convenience.

Knowing what type of style is best for the business and working with a web designer will ensure the small business owner get the most out of the design that is chosen. Web designers have the expertise and skills to guide the owner in making the right decision in choosing a web design that will highlight their business and products.

Your website is an entrance into your business; make sure that your small business web site design will leave a great first impression. Work with a web designer to get the right style and create an attractive online presence.

04 Oct
Web Branding

8 REASONS WHY YOUR BUSINESS NEEDS A PROFESSIONAL WEBSITE

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions.

THESE 8 REASONS SHOW WHY YOUR COMPANY NEEDS A PROFESSIONAL WEBSITE, NO MATTER WHAT SIZE YOUR BUSINESS:

1. A PROFESSIONAL WEBSITE WILL GIVE YOUR SMALL BUSINESS MORE CREDIBILITY

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a professional website. Without a website at all, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional online image that will inspire even greater confidence in your product or service. For home-based businesses, this is especially beneficial since you do not have a store front to promote your products or services.

2. A PROFESSIONAL WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business can cost less than $100 a month, especially if you have a CMS and update your own web content. If you’re tech-savvy, and can do your own maintenance, it could cost as little as $20 (for domain name renewal and web-hosting). Compared with the cost of a newspaper ad, TV & radio commercials, mailshots, and print campaigns, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business.

3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

4. A WEBSITE IS ALWAYS ACCESSIBLE

If you have a website, it is available 24/7/365 providing convenience to both customers and prospects. A website enables them to review your products and services when your store or office is closed. With today’s busy lifestyles and the number of people that look online for things they need, this is a huge selling point when they are making a purchase decision.

5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, having a website (eCommerce) means you can sell your products to a wider market, you’re not limited to just your local area. Even if you offer services, they can be made available globally by having a website. If you don’t think you can sell your products or services online, remember, even clothes, shoes, cars and houses sell online!

6. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique. Not only that, but you can update your portfolio much more cheaply than a printed brochure.

7. A WEBSITE SAVES YOU TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online brochure, catalogue or magazine you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you a ton of time. And what is time? Time is money!

8. A WEBSITE CAN IMPROVE CUSTOMER SERVICE

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions, you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.

 

02 Oct
Web Branding

5 BENEFITS OF HAVING A WEBSITE FOR YOUR BUSINESS

It might seem an obvious part of starting a business but a surprising number of entrepreneurs don’t consider setting up a website when they’re starting out.

Reasons for this could include not believing the company will grow enough to warrant a website, only aiming to attract local customers, or relying too heavily on word-of-mouth. Or, ultimately, just not understanding the benefits of having a website.

But whatever business you’re in, it’s worth having an online presence — both to attract new customers and to reassure existing customers of your longevity and durability.

HERE ARE 5 REASONS YOU SHOULD MAKE SURE THAT YOUR BUSINESS HAS A WEBSITE:

1. Build credibility

If a potential customer looks for your business online but can’t find it, it could mean losing a sale. People are used to having all of the world’s information at their fingertips, and if you’re missing they might wonder why. A website is also a great platform from which to publish helpful content, and link to social media accounts— expanding your reach and credibility further.

2. Showcase your products and services all day everyday

The best thing about having a website is that people can access your products and services 24/7. Customers can buy your goods, or research your offering, at any time convenient to them — without having to wait until your physical shop is open.

3. Customers can easily contact you

If someone wants to get in touch or has a query, having a website will make this simple and easy for them — thus providing a good customer experience. Make sure your contact details are easy to find and you clearly state your hours of business, and when your email and phones are monitored.

4. Get more customers through search engines

If someone has never heard of your business but is looking for a product or service you offer, a quick Google search could mean a brand new customer that you would never have gained through analogue methods. You could even gain a large international customer base this way! Make sure your website is clearly laid out, inviting, and easy-to-use to ensure visitors stay once they have found you.

5. It’s cheaper than renting a physical shop

Starting a new business can be expensive. Save the cost of physical premises by setting up a ‘shop window’ online. Don’t skimp on costs here though. A professional and experienced designer can make you money in the long run by building an attractive and user-friendly site. A bad or outdated website could be worse than not having one at all.

21 Sep
Web Branding

7 REASONS WHY YOUR SMALL BUSINESS NEEDS A WEBSITE

 

HAVING A SMALL BUSINESS WEBSITE ISN’T JUST ABOUT SELLING YOUR GOODS AND SERVICES — IT’S ALSO ABOUT PROVIDING SOMETHING OF VALUE TO POTENTIAL CUSTOMERS:

1. Your customers expect it.
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.

2. It provides social proof.
Ninety percent of consumers claim that online reviews influence their buying decisions.Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.

3. You control the narrative.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.

A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

4. Your competitors all have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

5. Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.

An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.

Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.

6. You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”

If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).

7. Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

17 Aug
Web Branding

10 COLORS FROM THE INTERNET MARKETER’S PERCEPTION

We’ve compiled the list below of colors and the emotions they inspire based on the psychology of color.

WHEN USED IN THE RIGHT MANNER, THESE COLORS CAN GO A LONG WAY IN GIVING YOUR WEBSITE THE RIGHT PERSONALITY FOR IMPROVING CONVERSION RATES:

  1. Pink:

Let’s start with pink. If your target market is made up mainly of women, then pink is a good color for you. The color is known to raise emotions of fun and romance. Pink is associated very strongly with youthful femininity. It is playful and brings to mind bubble gum and innocence. It is ideal for websites that hearken back to olden days or that target a particularly feminine audience.

  1. Blue

Blue signifies trustworthiness and provides an air of coolness. Any website that caters to online prescriptions, monetary transactions, or any other niche that demands reliability would be best served by this color.

  1. Red

Nothing holds people’s attention like red. It’s considered the most effective color for call to actions. If you’re designing that “act now” button, red is your color. Red is a stimulating, exciting color. It is associated with passion, power and sometimes anger. It can be used for warnings or to show danger, but it can also suggest strength, determination and boldness. Warmer reds, like brick or maroon, and strong and comforting – good for sites that want to suggest the lasting qualities of a brick wall. Brighter reds, like true red or tomato, are great for youthful websites that want to suggest energy and eagerness to leap before they look.

  1. Green

Green is the color of peace, tranquility, and nature. It can give users feelings of calm, rejuvenation, affluence and optimism.Darker shades are more linked to money, so sites that want to suggest affluence, growth and stability often use those shades. Lighter shades are more associated with spring and growth, so websites that want to reflect relaxation, freshness and honesty often use lighter shades. So if your website is about a great environmental cause or selling organic products, green should be the predominant background.

  1. Yellow

In the marketing world, yellow is said to describe the healthy mind without worries or depressing thoughts. It’s best suited for online stores that sell products like kids’ apparel and toys. This color is also associated with caution. Yellow is often considered the most energizing color. From the earliest ages, people learn to associate yellow with the sun, so it becomes associated with warmth and happiness. That makes bright yellow perfect for sites designed for children, as it grabs their attention. More subtle shades of yellow have more complex associations. Darker shades can suggest antiquity, suggesting yellowed parchment. Because of that, it can also be associated with wisdom and curiosity. It therefore is great for sites that want to demonstrate a sense of authority and intelligence.

  1. Purple

Purple oozes elegance and sophistication. This color is ideal for a website that features niche, luxury products.

  1. Orange

Orange can also signify sophistication, but at the same time be attention-grabbing.  Orange is a more balanced and less overwhelming color than red. Vibrant, energetic, friendly and inviting, it is ideal for designs that need movement and energy. Websites that want to showcase their creativity often choose orange because it is unique and exciting, but it still has the comfort of a warm color. This color is suitable as a background for tech companies or websites that deal with gadgets.

  1. Gold

As a metallic color, gold signifies power and prestige. It works well with other colors that signify elegance, such as green and purple.

  1. Black

Black is versatile and goes well with any other color. It’s best used to bring about a contrast with the rest of the colors used in the website.

  1. Brown

Brown is a nondescript color that enthuses relaxation and calm. This color is perfect for websites that deal with health and wellness.  Creams are calm, elegant and pure, making them a great background color for a website that wants to imply a sense of tradition. Tans are conservative and bring to mind piety. They can be dull, but they can also be reassuring, which makes them ideal for a site that doesn’t want to be too bold or outrageous. Dark brown feels wholesome and reliable, like a loaf of bread. It is associated with warmth and comfort. Sites that want to demonstrate experience and reassurance often use brown.

15 Aug
Web Branding

KANDUNGAN LAMAN WEB YANG BAIK

Jika kita memasuki laman-laman Web yang bagus kita akan mendapati laman-laman itu mempunyai beberapa ciri-ciri utama yang serupa.

BERIKUT ADALAH BEBERAPA CIRI-CIRI AM YANG SESUAI UNTUK SEMUA LAMAN WEB DAN BOLEH DIJADIKAN SEBUAH GARIS PANDUAN KHUSUS UNTUK MEMBINA SATU LAMAN WEB YANG LENGKAP DAN BAIK.:

Peta tapak (site map) – Susunan laman Web yang teratur dan disertakan sambungan-sambungan yang jelas akan menjadi daya tarikan kepada pembaca. Bagi mendapatkan “output” yang menarik disarankan anda membuat peta tapak iaitu “outline” bagi laman Web anda dengan menunjukkan ide dan topik besar bersama-sama dengan subtopik yang terkandung di dalamnya. Peta tapak ini juga memaparkan struktur heirarki untuk tapak Web anda. Susunkan kesemua data dan informasi yang ingin anda masukkan supaya ia kelihatan kemas. Ini akan memudahkan pembaca anda memperolehi sebarang informasi yang dikehendaki mereka. Para pengunjung pasti akan kembali ke laman Web anda jika ia dapat memenuhi apa yang dikehendakinya

Navigation Bar – Navigasi yang konsisten amat perlu untuk setiap laman Web. Biasanya Navigation bar diletakkan di atas setiap mukasurat laman Web dan hendaklah konsisten antara satu muka dengan muka yang lain. Tidak kurang juga Navigation berada di sebelah tepi sesuatu laman Web. Terdapat juga laman Web yang membahagikan mukasurat mereka kepada dua bahagian: satu mengandungi Navigation bar dan satu lagi mengandungi isi kandungan yang hendak disampaikan. Rekabentuk begini menetapkan Navigator pada kedudukan asal walaupun butang Navigation berlainan ditekan. Navigation bar yang digunakan tidak terhad kepada teks sahaja. Penggunaan grafik akan menampakkan sesuatu laman Web itu lebih cantik dan menarik. Tidak kira anda menggunakan teks atau grafik apa yang penting ialah, setiap butang Navigation bar itu perlu mewakili sambungan-sambungan yang tertentu dengan jelas dan tidak mengelirukan pembaca. Jika perlu warnakan butang mukasurat yang sedang dilawati dengan warna yang berlainan dengan mukasurat-mukasurat lain atau buatkan ia sebagai butang tidak aktif. Sebagai tambahan masukkan  butang “back” dan “foward” ataupun “previous” dan “next” bagi menyenangkan pembaca.

Mukasurat profil – Jangan hairan jika ada sesetengah laman Web tidak mengandungi mukasurat berkenaan siapa mereka dan bagaimana cara pembaca boleh menghubungi mereka. Lebih menghairankan jika laman Web “misteri” itu terdiri dari mereka yang terlibat di dalam penjualan produk atau perkhidmatan. Pembaca tentu sekali berminat malah merasa lebih terjamin mengetahui tentang individu disebalik tabir. Pastikan terdapat sambungan di dalam laman Web anda yang membolehkan pembaca emel anda. Emel sahaja tidak mencukupi. Pastikan anda memasuki cara-cara lain seperti ruangan komen (feedback) untuk pembaca berhubung dengan anda. Anda diingatkan untuk memasukkan nama dan alamat surat menyurat anda.

Borang komen – Ruangan komen membolehkan pembaca meminta maklumat diperlukan secara “online” dan tidak perlu menyalin nombor telefon dan menghubungi anda. Anda juga tidak perlu memeningkan kepala melayan pemanggil-pemanggil. Sebaliknya anda hanya  perlu menjawab sebarang pertanyaan melalui emel ataupun surat. Bukan setakat tempat mendapatkan informasi, ruangan ini juga bertindak sebagai alat untuk memperbaiki sebarang kelemahan yang terdapat di dalam laman Web anda. Anda dapat memperlengkapkan informasi-informasi di dalam laman Web anda berdasarkan komen-komen dari pembaca.

Kandungan yang menyeronokkan – Pembaca berharap untuk memperolehi informasi yang dikehendaki apabila melawat sesuatu laman Web. Anda harus membina laman Web yang dapat memberikan pembaca apa yang mereka mahu. gunakan ayat-ayat yang ringkas untuk menarik pembaca tanpa membebankan mereka dengan perkataan-perkataan yang susah. Jika perkataan-perkataan saintifik perlu digunakan, sediakan maksud perkataan itu sekali. Informasi yang lengkap akan menarik pembaca untuk kembali berkunjung ke laman Web anda. anda tidak perlu risau tentang ruangan kerana tidak ada ruangan yang terhad di dalam internet.

Soalan lazim (FAQ – frequently asked question) – Anda mungkin berhadapan dengan soalan-soalan yang sama dari pembaca-pembaca yang berlaianan. Dengan mewujudkan ruangan FAQ, anda boleh menjimatkan masa anda menjawab soalan yang sama berulang-ulang kali, dan sekaligus menyenangkan pembaca-pembaca lain dengan menyediakan jawapan bagi soalan yang bakal ditujukan kepada anda. Kebanyakan laman Web yang mengandungi ruangan FAQ ini, biasanya akan menyenaraikan soalan-soalan popular di bahagian atas muka surat dengan membuat sambungan kepada jawapan-jawapannya. Pembaca hanya perlu klik pada soalan, dan mereka akan disambungkan kepada jawapan kepada soalan berkenaan.

Grafik – Teknologi terkini internet membolehkan bukan sahaja teks malah grafik dipamirkan di dalam laman Web anda. Ini akan memnampakkan keceriaan di dalam laman Web anda dan membuatkannya sekaligus tampak menarik. Pilihlah imej yang dapat menyalurkan maklumat dan tidak membebankan. Buatkan imej yang kecil dan “fast-loading” kerana pembaca tidak suka menunggu terlalu lama untuk sesuatu mukasurat itu muncul kesemuanya. Bagi mengoptimakan imej, gunakan imej di dalam format 16-color. Menggunakan ikon dan gambar yang kecil dan relevan adalah pilihan terbaik terutama pada navigation bar anda. Grafik bagi navigation bar anda akan muncul di setiap mukasurat laman Web anda membolehkan proses load setiap mukasurat lebih cepat dengan adanya cache. Anda juga boleh merancang memberi pilihan kepada pembaca yang ingin membaca laman Web anda di dalam versi teks sahaja untuk mengelakkan kesesakan.

Mekanisma pencari – Memasukkan mekanisma pencari di dalam laman Web anda dapat membantu pembaca. Pembaca hanya perlu memasukkan perkataan yang dicari untuk mendapatkan senarai mukasurat di dalam tapak Web anda yang mengandungi perkataan tersebut. Pembaca akan berterima kasih jika laman Web yang besar mempunyai elemen ini. Peralatan pencari senang untuk di”maintain” sebaik sahaja ia di”install” ke dalam server Web. Ia secara otomatik akan mengemaskinikan segala data pencari. Terdapat enjin-enjin pencari yang memberi lesen menggunakan teknologi tersebut.

Mukasurat berita – Tapak Web yang baik sentiasa memberikan maklumat terkini kepada pembaca. Anda boleh menggunakan teks ataupun ikon “New” untuk memberitahu pembaca tentang informasi terbaru yang telah anda masukkan ke dalam laman Web anda. Anda juga boleh menwujudkan satu mukasurat khas untuk menyenaraikan berita-berita terbaru. Setelah berlalu satu jangka masa yang ditetapkan anda perlulah memindahkan informasi berkenaan ke dalam kategori yang bersesuaian dan menggantikan pula dengan berita yang baru. Untuk menyenangkan pembaca, sertakan tarikh akhir anda mengemaskini laman Web anda. Pembaca tentu mahu tahu sama ada berita terkini anda merupakan berita yang benar-benar terbaru ataupun sudah lapuk. Tetapkanlah satu jangkamasa sama ada setiap minggu atau dua kali seminggu untuk mengemaskini laman Web anda.

Sambungan yang relevan – Salah satu komponen utama tapak Web ialah koleksi sambungan dengan lain-lain tapak Web yang berkenaan. Satu laman Web yang bagus ialah laman Web yang menawarkan sambungan ke laman Web lain yang merujuk kepada topik yang sama. Anda boleh menawarkan bukan setakat sambungan sahaja, malah anda boleh memberikan ringkasan apa yang terkandung di dalam sambungan tapak Web tersebut kepada pembaca. Ini menyenangkan pembaca memilih laman Web yang mempunyai topik yang dikehendaki.

15 Aug
Web Branding

FEATURES OF GOOD WEBSITE

 

Who is more entitled to determine that the site has the best and best design or otherwise, other than the user who uses it.

The best website design feature is a fairly subjective issue and has a variety of different views. This is because each user is unique and each has its own taste, opinion and choice.

The next section will generally tell you some of the key features that can be observed to determine whether a site is said to be a good website.

FEATURES OF GOOD WEBSITE:

1-Website that is always well managed

Well-managed sites can refer to various aspects and one of the key aspects of managing information. Well-managed information refers to how it is processed, administered, organized, organized and then presented to loyal users. Among them is to sort it according to user requirements, based on similarity or same category, based on hierarchy and so on. For example, for a learning-based website, information may be arranged according to subject, topic or difficulty level. For business-to-business sites, they must be based on products, prices, producer units and so on.

2-Easy-to-explore website

A well-managed website is easy for users to move around from one site to another.

In addition, there are various ways that our website can be easily explored by many users. Among them is by breaking the long web page is shorter and easier to understand. Please avoid web pages that are too long because they may invite boredom to visitors. Also, make sure we have a link that allows users to return to the homepage on each page of the site. The easy-to-understand navigation system is one of the factors that your website is the best.

3-Your website is impressive

There are various ways to attract users to your website. Attracting users’ attention does not mean they require the use of beautiful graphics or sophisticated multimedia technology. Simple and clear is also a feature of a website that can attract attention. Additionally, websites that use simple and harmonious colors with harmony with each other and can be displayed perfectly on most web browsing software are also features that can capture the attention of discerning users. In addition, we must ensure that every graphic used is small (less than 50kb for example). This is especially for users browsing the Internet using dial-up technology.

14 Aug
Web Branding

STRATEGI DALAM MEMILIKI SEBUAH LAMAN WEB

ANTARA STRATEGI DALAM MEMILIKI SEBUAH LAMAN WEB ADALAH:

1. Tujuan dan sebab laman dibangunkan

Ini adalah strategi pertama yang perlu dibuat dan dirancang terlebih dahulu. Kebanyakan laman web pada hari ini dibangunkan tanpa tujuan. Setelah segalanya siap, barulah tergadah mencari sebab, misi dan tujuan sebenarnya ia dibangunkan walaupun sekadar blog peribadi.

Akibatnya, setelah beberapa ketika kita dapati laman web tersebut dimuatkan dengan kandungan yang bermacam-macam. Kandungan tidak selaras dan kadang kala mengelirukan pengunjung dalam mendapatkan maklumat dan kandungan yang dicari.

2. Rancang isi kandungan dan kategori

Ini sangat penting. Dengan perancangan yang teratur, maksud dan tujuan sebenar laman dibangunkan boleh difahami dengan mudah oleh pengunjung. Selain itu, kita boleh jadikan setiap isi utama kandungan menjadi menu navigasi dan pengelasan topik. Di akhir pembangunan tidaklah ianya kelihatan bercelaru dan kita sendiri sebagai pemilik laman mudah untuk menyusun setiap kandungan.

3. Ketahui prospek dan golongan pengunjung

Jangan beranggapan semua orang akan mengunjungi laman web kita. Seharusnya kita menentukan siapakah prospek dan target utama yang menggunakan laman tersebut. Mengapa? Kerana ia akan menentukan gaya dan bentuk penyampaian kandungan.

Sebagai contoh, laman web mempromosi tadika atau penjagaan nurseri, prospek kita adalah ibu bapa. Maka corak, gaya penyampaian dan gaya bahasa haruslah ringkas dan mudah difahami. Kita tidak mahu ibu bapa keliru dengan perkhidmatan yang ditawarkan.

Jika laman memuatkan artikel berkaitan dengan kejuruteraan, prospek kita adalah golongan jurutera. Maka bahasa saintifik dan penggunaan terma-terma kejuruteraan sangat sesuai digunakan. Kita juga tidak tersepit dalam dilema dan tidak meniru mana-mana laman web lain.

4. Susun secara kasar bentuk dan kedudukan kandungan

Rancang dan catatkan idea kasar anda pada sehelai kertas kandungan, bentuk dan susunan kandungan. Walaupun anda tidak mempunyai sebarang pengetahuan dan bukan seorang pereka laman web, layari beberapa contoh laman yang kandungannya hampir menyamai dengan bakal laman web kita.

Tidak salah untuk mengambil idea laman-laman web yang ada. Tetapi ia haruslah diolah agar berlainan dan tidak meniru sebulat-bulat laman web tersebut. Kita boleh gunakan konsep yang diimplementasi oleh mana-mana laman web ada.

5. Aturkan perancangan untuk jangka masa panjang

Jangan terlalu gopoh untuk membina laman web. Ambil sedikit masa dan catatkan pada nota ringkas perancangan masa panjang kita. Banyak aplikasi percuma yang boleh digunakan sekiranya anda risau nota akan hilang.

13 Aug
Web Branding

WHAT MAKES A GOOD WEBSITE ?

With so many websites, it can be hard – seemingly impossible – to stand out.

Getting traffic to your site is hard enough on its own, and getting those people to stay and actually do something is harder still. But…

What makes a good website, anyway?

HERE ARE THE FOUR BASIC PRINCIPLES OF WHAT MAKES A GOOD WEBSITE TO KEEP IN MIND BEFORE YOUR REDESIGN/LAUNCH:

  • Purpose.
    Great design starts with a purpose in mind. Ask yourself, “What do I want to accomplish with this page?” If a page doesn’t have a clear purpose, consider getting rid of it.
  • Aesthetically pleasing.
    I’ll dig more into this in section one on visual design, but your site needs to look good. If your site looks like it was built in the 90’s, it’s time for an update.
  • Relevant and original content.
    Your site should show content that’s relevant to your target market and original. Plagiarism is illegal and penalized by Google. Besides, it’s better to be a first-rate version of yourself than a second-rate version of someone else.
  • Clear site navigation.
    I’ll discuss this further in section two on technical aspects, but know that navigation matters. Any page on your site should be within three clicks of any other page on your site. Your navigation should be intuitive and simple. This helps both Google for SEO and your visitors for navigation.