Branding, Business


For online retailers, the 2015 festive season was a success. Online stores posted a 15% growth in revenue from the prior year thanks to solid Black Friday and Cyber Monday sales. Cyber Monday was proven to be the highest internet shopping day ever, earning $3.07 billion.

However, according to statistics published earlier by The SCORE Association, only 51% of small companies have websites. Even though 97 percent of customers browse for goods and services online (SCORE). The difference between small businesses and the increasing number of buyers who evaluate brick-and-mortar enterprises based on their online activity could be costing entrepreneurs millions of dollars. “If an organization or a local company does not have an internet business, they are losing out on a significant number of people who might be buying at their store,” said Bridget Weston Pollack, SCORE Vice President of Marketing.

A platform not only enables small companies to advertise and market their goods and services, but that also enables them to stand out from the competition, which is particularly important for consumers who depend solely on the Level to find everything they can about a brand. As a result, a website is one of the most valuable business tools for disseminating content, establishing a reputation, and breaking out in today’s busy world.

As per a new Certificate authority survey, 97 percent of smaller businesses in the United States that have a website demand that other smaller companies do the same. This is why:

1. SEARCH FOR Consumers

According to Verisign, 88 percent of small companies in the United States with a website believe that it has made it easy for consumers to reach them. Customers nowadays browse endlessly on laptops, smartphones, and mobile phones. A website allows them to search your business and hear about what it has to sell at any time and from any place. Material is crucial in today’s dynamic online search climate. Google’s algorithms have been updated to better support the way people feel today, including honoring pages that offer useful content and a positive user interface. This implies that anytime anyone searches for a product or service that the company provides, your website must appear in the search results or risk losing future sales sources.

2. PROMOTE Authenticity

You may use social media to establish a brand identity for your business, but the site limits you in terms of architecture, operation, and technologies. Small companies may use a website to gain more versatility, leverage, branding, and reputation. Eighty-four percent of customers in the United States agree that a company with a website is more trustworthy than one with just a social media presence. A website can help establish credibility and draw new clients.


The willingness of your organization to pull in new customers is crucial to its long-term survival. Using only conventional marketing techniques like direct mail or print ads to target thousands of people can be very costly.  Thus, Being online helps to connect out to more people globally or internationally. And while spending less on publicity you can also monitor the impact. In reality, a website is a perfect place to reach potential clients. In addition, 77 percent of small businesses in the United States needed a Website.


Face-to-face encounters are essential, and word-of-mouth is always the source of business. A website allows you to “transfer your card out” to thousands of people online. You can sell goods online and distribute them to consumers virtually anywhere in the world through an e-commerce shop. You may find that people in a nearby city or state are interested in your services. Thus it is resulting in a wider coverage area and perhaps regional offices. In reality, 81 percent of small businesses in the United States report that having a website has aided their growth. You can meet a larger range of prospective buyers and prospects through a website.


According to a new Verisign survey, 93 percent of U.S. customers conduct online testing before purchasing. Consumers tend to be well-informed about their purchases, both in terms of what they purchase. Then who they buy it from. You are losing clients to companies who are already gaining the advantage of digital competition.  If you’re in direct competition with another company that has a website. Therefore,  your rival has a distinct advantage. Furthermore, if they sell their design concept perfectly. A website can assist in the leveling of the playing area.