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5 TYPES OF T-SHIRT DESIGNS

If you’re interested in starting your own t-shirt business but are stuck on what exactly to print on your t-shirts, this article will help you understand the 5 main types of t-shirt designs and where you can source t-shirt design inspiration from. The knowledge and resources in this article will help you improve your t-shirt designs with the intention of encouraging you to create t-shirt designs that meet your design goals and that your customers will love.

By gaining design inspiration from others you’ll be able to understand what makes a particular t-shirt design work more than another, and you’ll be able to gauge which of the 5 t-shirt styles you prefer and find the most effective. Overall, sourcing design inspiration is a great way to save time, gauge your preferences and know which mistakes to avoid.

HERE ARE THE FIVE TYPES OF T-SHIRT DESIGNS:

TYPOGRAPHY DESIGNS

This design focuses almost exclusively on messages, phrases or slogans, with little-to-no images or photos on the t-shirt. The major characteristic of typographic t-shirt designs is written word. The creativity for this type of t-shirt design is in the development of the phrase, message or slogan on the t-shirt, as well as deciding which font, or pairings of fonts, to use.  When developing typographic designs you’ll have to consider the fonts, the hierarchy of words and the spacing/arrangement of the words/sentences.

PHOTOGRAPHY DESIGNS

This t-shirt design is characterized by hyper-realistic images. T-shirts that focus on photography designs focus on an image itself, and any text is complementary. Since your image is the main factor of this t-shirt design type, the printing method is especially important so the image looks exactly as it should. The Direct-to-Garment (DTG) printing method is the best way to achieve good quality prints on your t-shirts, so it should be your first choice.

GRAPHIC DESIGNS

This type of t-shirt design has elements of both typography and illustration. The major design parameters include images that are usually paired with typography to create a stylized, illustrative t-shirt design that’s interesting and eye-catching.

BRANDED DESIGNS

This type of design is created with the sole purpose of promoting a product, brand, or a company. To create an effective branded design, you need to be well versed with your own brand and know exactly how you want it to be “branded”. This means knowing what font choices, color pallet, fabric, style of t-shirt and overall design accurately reflects what your brand is.

ABSTRACT DESIGNS

Abstract designs spark people’s interest by being repeated or nonsensical arrangements of images or text that don’t have a particular narrative, representation or meaning behind them. The focus of abstract designs are to be interesting, unique or aesthetic rather than meaningful and can be patterns, shapes, lines, or any combination of those.

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5 REASONS YOU SHOULD HIRE A PROFESSIONAL WEB DESIGN COMPANY

Any business that wishes to be competitive in the online or offline market must have a professional website. Internet has become the leading resource for people to find information, with business research being a leading reason to perform a search on the web.

Businesses that do not have a professionally created website risk losing potential customers on the Internet and in their storefronts. Consumers are evaluating products and companies long before they decide to make a purchase, and if your website does not seem professional or secure, they will simply move on to the next vendor.

HERE ARE THE FIVE REASONS YOU SHOULD HIRE A PROFESSIONAL WEB DESIGN COMPANY:

  1. Custom design
    When you hire a professional web agency you know that your site will be created to suit your business. The web designer will evaluate your business and products, and work with you towards your goal is for the website. Do you want to generate online sales? Walk-in sales? Will your site be for informational purposes only? Once these and other questions are answered, your site will be designed to meet your specific needs. DIY site builders limit the capabilities of their site and often restrict graphics and text. A professional web designer is not captive to these restrictions.
  2. Visual properties
    The way your site looks, the way it navigates, and the colors and graphics used are very important. Visitors do not like to search for information, nor do they wish to be barraged with loud colors and crowded text. A professional designer will make sure that your color scheme, text and navigation are designed to be user-friendly.
  3. New technologies
    The Internet changes on a daily basis. New technologies, new computer code, new ways to draw visitors to your site happen each and every day. When using a professional web designer, you can be assured that the site is being created with the latest technologies and according to the latest trends, for optimal success. Many DIY site builders will not allow video, RSS feeds, or links in your website, which can adversely affect your site.
  4. SEO compliance
    SEO or Search Engine Optimization is a technique used by professional web designers to make your website receive great rankings from search engines. If search engines cannot find your site easily, your potential clients will not either. Your site must be optimized in order to be found.
  5. Webmaster services
    Contrary to what many people believe, a website is never complete. Websites must have continual maintenance to keep them current and relevant to their industry. Technology is continually changing, and for websites to remain popular and successful, they must remain up-to-date with these trends. When using a professional web design service, you benefit from their webmaster services to keep your site updated and fresh.
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TYPES OF BANNER / BUNTING

Print advertising has remained relevant despite all the technological developments that are happening. Here are a few reasons why you need to stick with this form of advertising.

HERE ARE THE TYPES OF BANNER / BUNTING:

  • Long Shelf Life
    Magazines and other printed items are shared among many people and can last for years. This contributes to longevity of your brand.

 

  • Customization
    Banner printing and other printing options are incredibly cost-effective and quick. In addition, there are many types of banner printing. This makes printing easy to adjust according to the changing marketing needs.

 

  • Noticeable
    People are able to recall attractive print very easily. Folio Magazine once noted that a majority of teens are attracted to print advertisements. Therefore, print banner advertising is an effective way of enhancing your brand even among the younger people.

 

  • More Space
    The arrival of other printing options can also be seen as a blessing in disguise. You have a marketing advantage because the print advertising arena is no longer crowded-your ad has the opportunity to shine.
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4 FLYER DESIGN TIPS

HERE ARE THE FOUR FLYER DESIGN TIPS:

1. BE READABLE

Ensure that the information presented within your flyer is easily readable and presented without visual ‘clutter’. Even a flyer that seeks to be creative and unique must meet this be criteria. Remember, the purpose of the flyer is to communicate information clearly to your chosen audience.

2. FONT GUIDE

As a general rule it is recommended to restrict the use of font styles in your flyer design. Less is more in this regard. Keeping to a maximum of two font families will ensure a more professional result. Instead, use bold, italic or regular versions of the same font.

3. EYE CATCHING DESIGN

Make your design more visually appealing by incorporating suitable images into your flyer design. Again – be careful to limit your choices. A single photo or illustration may well work best in creating a stronger visual impact.

4. BE BRIGHT

Use colour to stand out from the rest and attract your customer’s attention. If appropriate, company colours can be used prominently as an additional branding element.

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3 TYPES OF SMALL BUSINESS WEBSITES

If you own a small business, you probably already know how important it is to have a web presence. You may find that you don’t know where to start or even what style web design would be best suited to your business needs. It is important to educate yourself in the different types of business web styles. Not only is this necessary to properly promote your business online but it will also help make your decision easier and less confusing. Small business web site design can create a style that matches the look and feel of your business while giving you an eye-catching online presence.

HERE ARE THE THREE TYPES OF SMALL BUSINESS WEBSITES:

Brochure style websites 

Brochure style websites are similar in look and purpose to the print versions. This type of website might feature a history of the business, customer testimonials, as well as services and products offered by the business. The design should also include contact information and business hours. Most brochure style designs have a page with a history of the business’ experience. This type of website serves to inform the customer about the product or service they are interested in purchasing and why this business would be the best choice for their needs.

A brochure style website is a great choice for brick and mortar businesses or local service companies wishing to promote and sell their products online. Auto repair services, home maintenance services, local restaurants, and catering companies are just a few examples of businesses suited to this type of website design. Small businesses and individuals that offer workshops would find this style a great way to promote their classes. The web designer will typically use the brochure style to showcase the business’ products or services through attractive images, catchy phrasing, and well written product descriptions.

Magazine style websites 

Magazine style websites engages the visitor and entertains them. The magazine style website is best suited to the business that uses affiliate marketing and blogs. Businesses geared toward a particular product or specific brand would not find this style appropriate to their needs. The magazine style features articles with general information and incorporates advertisements into the website that are related to the content. These ads are mostly placed on the right hand side of the website layout. Slideshows and images will often be found incorporated within the articles.

The use of articles, images and bite size bits of information makes the magazine style a good choice for businesses that market products by multiple manufacturers. A website focused on marketing items and services for cooks and cooking is an example of a site that would benefit from this style of web design. This website might feature general cooking articles, recipes and different types of kitchen gadgets rather than one specific brand of cooking product or manufacturer.

E-commerce style websites 

E-commerce style websites are the best fit for businesses that will primarily sell their products online. They are electronically organized in a similar style to retail stores with departments or categories. This allows the customer visiting the site easy navigation finding a specific product they are looking to purchase or lets them easily browse through the store’s inventory. The e-commerce site utilizes a shopping cart feature to collect the items as the customer selects them and has a final checkout with different payment methods for the customer’s convenience.

Knowing what type of style is best for the business and working with a web designer will ensure the small business owner get the most out of the design that is chosen. Web designers have the expertise and skills to guide the owner in making the right decision in choosing a web design that will highlight their business and products.

Your website is an entrance into your business; make sure that your small business web site design will leave a great first impression. Work with a web designer to get the right style and create an attractive online presence.

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4 STRATEGIES FOR BUSINESS BANNERS TO BOOST SALES

Apart from doing online marketing, banner-advertising, especially large banner, is one of the most used marketing methods today. Banner helps reach more target customers especially in areas that have limited accessibility to society or technology, such as rural areas in Malaysia. In addition, banners are also used to advertise goods and services in the alleys and streets of big cities. For anyone who is looking for a way to attract more customers or boost sales, banner-advertising can be considered as one of the best option to try out!

Today, we’ll introduce “4 key techniques for business banners to boost sales.” Just follow our strategies that we have recommended below. We assure that your banner will be unique and attractive to the target audiences.

HERE ARE THE FOUR STRATEGIES FOR BUSINESS BANNERS TO BOOST SALES:

1. Spectacular Design

If you want to use banners for marketing, make sure that the banners are beautiful and attractive in design. A great banner design consists of good information that is concise and clear. If the information is too long, it will make the readers feel bored and lose interest in the end. As for the font color, it should be in contrast with the background color so that customers can easily read what’s on the banner. Another necessary detail in the design is the image. Make sure that you use high resolution and beautiful images that are suitable for your brand image. The most important thing that you have to keep in mind is that you must ensure that your banner can clearly communicate the message to your target audiences.

2. Pick the Right Spot

In terms of choosing where to place a banner, this depends on the business and target customers. Mostly, banners are placed at crowded areas such as tourist attractions. It is because the more people see your banner, the higher the chance that people will be interested in your banner. But it’s not always the case. So before choosing the location to place banners, you should first think about who your customers are and the type of location that they would be in. Then you can use this analysis to find the right location. You should also consider about the cost. It is obvious that the locations that are crowded will cost more for you to place your banner.

3. Print High Quality and Durable Banners

The quality and durability of the banner are very important since it will be placed outside and be exposed to the weather and environment for the entire duration of your marketing campaign. So make sure that your banner is produced from high quality materials.

4. Change Banner Frequently.

Changing banners in every season or activity periods does not only help your banner to look fresh and new, but it also helps create brand awareness among customers as well. Customers will notice when there is something new or out of the ordinary, meaning that the brand is integrating into their consciousness, creating a habit and reiterating the brand’s identity into the customers’ minds every time they observe something new.

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3 REASONS WHY YOU SHOULD INVEST IN YOUR WEDDING INVITATIONS

You’ve saved the money, reserved the venue and photographer, and even said, “YES” to the dress.  The big things are taken care of (phew!) and you’ve turned your attention to the next round of details, wondering where can we cut back so we can upgrade our honeymoon flight to first class.

Wedding invitations may be entering your mind as you go down the list of to-do’s. You’ve searched Pinterest and a few online shops, but haven’t found “the one” yet, and are wondering if the investment is really worth it.

The short answer is, yes.

HERE ARE THREE REASONS WHY YOU SHOULD INVEST IN YOUR WEDDING INVITATIONS:

1| IT’S THE FIRST LOOK (FOR YOUR GUESTS)

Your loved ones are so happy and excited for you and the upcoming wedding, and they just can’t wait to get their hands on those invitations. Receiving the invitations mean that they will soon be able to celebrate this special occasion with you and your fiance. The next generation is planting roots, the family is expanding, and let’s face it, we all want to gather and dance and feel the love in the room!

They open the mailbox and see the calligraphy on the front, decorated with vintage stamps, and immediately know that this is a special envelope. They open the flap and see the beautifully detailed envelope liner, and just a hint of the invitations as they peek out of the envelope.

They pull the wedding invitation suite out of the envelope, and “ooh” and “aah” over the silk ribbon, and the textures that are soon to be revealed. They disassemble the suite and as they hold the invitations in their hands, they catch the shimmer of gold foil on the invitation as they read over the wedding details and start to envision your day.

You see, this is the first look for your guests. This is when they can imagine what the day will be like. This is the first tangible thing that represents your marriage, and your new life together. Surely, it’s something special that they will display proudly on their fridge in anticipation of your wedding day.

2| THEY BRING PEOPLE TOGETHER…LITERALLY

Weddings are an interesting event where worlds collide. It’s a place where family gathers from both sides, and where friends from different walks of life dance together. You may see your high school friend talking business with your father-in-law’s colleague, or your cousin dancing with your fiance’s best friend from grad school. I can say from experience that it’s totally weird, and completely amazing to have all of “your people” under one roof for an entire day and weekend.

I’ve always been surrounded by a very close knit family and friends circle, and truly love spending quality time with them all. It’s not often that you get to see all your favorite people in such a short amount of time, and it just fills the heart up. You can’t imagine this feeling until you’ve had such an experience, and I can’t wait for you to feel it! My heart of full just thinking back on it.

3| MADE TO LAST LONGER THAN THE WEDDING

For as long as it takes to plan, and all of the details that go into it, there are few tangible items that make it past the wedding day:  the photographs, the dress and the wedding invitations.

Your wedding invitations are a physical reminder of the feel of your wedding day. The colors, the textures, and the first piece of printed artwork that represent you and your husband. It’s something that is able to be framed and displayed, and can be passed down to the next generation.

Let’s face it. They’ll probably make fun of the pictures and the invitation style just like we did for our parents and grandparents, but hey, it’s a memory and a sentiment that they can hold on to for years to come.

YOUR TURN
Are you ready to make this investment in your memories? If so, head on over to our contact page and let’s get started.

 

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5 SEBAB SYARIKAT ANDA PERLUKAN BAJU KORPORAT

Hari ini baju korporat sudah menjadi satu keperluan kepada syarikat. Tidak kira syarikat kecil yang mempunyai staff kurang 10 orang sehinggalah syarikat besar yang mempunyai beratus malahan beribu staff. Mereka buat baju korporat kerana tahu akan manfaat dan kelebihan kepada syarikat.

JOM KAMI KONGSIKAN 5 SEBAB SYARIKAT PERLUKAN BAJU KORPORAT::

IDENTITI SYARIKAT

Sesetengah syarikat dapat diketahui hanya dengan melihat baju korporat yang dipakai.
Warna baju, cetakan logo dan juga nama syarikat akan menyerlahkan identiti syarikat. Identiti adalah nadi utama syarikat yang membezakan kelebihan antara satu syarikat dengan yang lain.

PEMASARAN BERGERAK

Pemasaran (marketing) secara tidak langsung dapat dijalankan apabila staff memakai baju korporat. Orang ramai akan menyedari  kehadiran syarikat dalam pasaran. Lebih kerap dilihat, lebih baik untuk syarikat.

Kaedah pemasaran bukan sekadar iklan di media cetak dan elektronik tetapi dengan baju korporat, pemasaran secara tidak langsung dapat dibuat. Tidak perlu kos kerana staff yang memakai dan memasarkannya.

KESERAGAMAN DI ANTARA STAFF

Baju korporat adalah uniform. Staff sangat berbangga  dapat memakai pakaian seragam dan pada masa yang sama membawa nama baik syarikat.

Kita akan dapat lihat sekumpulan staff syarikat makan bersama, berjalan bersama serta berbincang bersama berseragam baju korporat.

BAJU ALTENATIF PADA HARI JUMAAT/SABTU

Ada syarikat yang bebas memakai kemeja pada setiap hari. Apa kata, hari Jumaat atau Sabtu, staff boleh memakai baju korporat sebagai pilihan tetapi masih mengekalkan identiti syarikat.

LEBIH SANTAI DARIPADA BAJU KEMEJA

Nampak lebih santai tetapi masih smart untuk dipakai. Kata orang, baju korporat lebih selesa dan boleh buat banyak aktiviti lasak seperti program tertentu, latihan dan seminar.

Bagi kami, baju korporat adalah penting untuk identiti syarikat. Jangan biarkan syarikat lain terus gah dengan identiti yang dibangunkan. Jangan ketinggalan.

Jika berminat nak buat baju korporat, boleh hubungi kami. Sedia berkhidmat!

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5 MAJOR BENEFITS OF A STRONG BRAND

THERE ARE ENDLESS BENEFITS OF BUILDING AND MAINTAINING A STRONG BRAND. HERE ARE FIVE OF THE MAJOR BENEFITS YOU CAN EXPECT TO SEE WHEN YOU HAVE A STRONG BRAND:

  1. Customer recognition. Having a strong brand works to build customer recognition. This means when a customer is shopping for a particular product or considering a company to perform a service, they recognize your company in the running. Consumers are far more likely to choose a brand that they recognize over something unfamiliar, even if they don’t know a great deal about your company at the time.
  2. Competitive edge in market. Your brand is what differentiates you in the marketplace. When customers recognize and back your brand, it helps lend a competitive edge to your company. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates and is competitive with other well-known brands.
  3. Easy introduction of new products. When you already have a strong brand and loyal customers, it is often easier and less expensive to introduce new products or test them out before you further invest in them. If you have a loyal brand following, your customers will often be interested in your new products and even anticipate them being released.
  4. Customer loyalty and shared values. The recognition and elevation that a strong brand builds upon all lend to greater customer loyalty. Customers are attracted to brands that they share values with. When you build a strong brand, you need to convey these values to build an emotional connection with customers. Brand loyalty often lasts a lifetime and even transfers to future generations.
  5. Enhanced credibility and ease of purchase. Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness. Everything goes hand-in-hand, and you’ll find that your credibility has a direct connection to customers ease of purchase. We want to buy from companies we like, know, and trust. If you’re brand is credible, you’re far more likely to get the sale.
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THE BENEFITS OF CUSTOM T-SHIRT PRINTS

Are you looking for custom t-shirt screen printing services to make you look great during the holidays? If this is an idea that you have been toying with for a while then the following advantages could help make you more convinced. It does not matter what your intentions are as you can always wear your t-shirt anywhere you want and carry with you the brand of your business. The following are some of the many benefits why you should consider custom t-shirt screen-printing. Furthermore, all apparels produced this way come out in a flexible because of the state of the art printing technology used.

HERE ARE THE FOUR BENEFITS OF CUSTOM T-SHIRT PRINTS

Quality apparels regardless of the quantity produced all at an affordable price

It is impossible to get a great deal or get discounts from purchasing pre-made t-shirts or other apparels. This type of screen-printing is perfect for companies that are considering branding their attires at a reasonable and affordable budget. You do not have to sacrifice a part of your marketing campaign for this but instead, you stand a chance to make savings that can be used in more important areas of the business or company.

Quick and accurate because the screen printing is done by professionals

What this means is that using custom t-shirts is an effective way to advertise your business without missing big business events to sell products, brands, and services. This type of printing services guarantees you a stress-free and hassle free day throughout the holiday period. You do not have to sacrifice any of the things that are important to you. You can always market your brand and enjoy your holidays all in one go.

Screen-printing is perfect for companies that are starting out

Any company that wants to expand their outreach and target more customers but lack the funds to do massive campaigns should consider using custom t-shirts. This is an easy way to expand brand awareness fast and target larger audiences. The good thing is that you do not have to use a large amount of money to get it done.

Creativity with designs is possible

Screen-printing technologies have the ability to detail small and large designs on customized apparels. This means that there is nothing that cannot be achieved with this technology. If your concerns are about image or script distortion then you can rest easy knowing that nothing will happen to it. What you need to do is find a company that specializes in quality screen-printing for promotional apparels. Make the most out of this type of printing for the benefit of your business.

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8 REASONS WHY YOUR BUSINESS NEEDS A PROFESSIONAL WEBSITE

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions.

THESE 8 REASONS SHOW WHY YOUR COMPANY NEEDS A PROFESSIONAL WEBSITE, NO MATTER WHAT SIZE YOUR BUSINESS:

1. A PROFESSIONAL WEBSITE WILL GIVE YOUR SMALL BUSINESS MORE CREDIBILITY

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a professional website. Without a website at all, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional online image that will inspire even greater confidence in your product or service. For home-based businesses, this is especially beneficial since you do not have a store front to promote your products or services.

2. A PROFESSIONAL WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business can cost less than $100 a month, especially if you have a CMS and update your own web content. If you’re tech-savvy, and can do your own maintenance, it could cost as little as $20 (for domain name renewal and web-hosting). Compared with the cost of a newspaper ad, TV & radio commercials, mailshots, and print campaigns, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business.

3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

4. A WEBSITE IS ALWAYS ACCESSIBLE

If you have a website, it is available 24/7/365 providing convenience to both customers and prospects. A website enables them to review your products and services when your store or office is closed. With today’s busy lifestyles and the number of people that look online for things they need, this is a huge selling point when they are making a purchase decision.

5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, having a website (eCommerce) means you can sell your products to a wider market, you’re not limited to just your local area. Even if you offer services, they can be made available globally by having a website. If you don’t think you can sell your products or services online, remember, even clothes, shoes, cars and houses sell online!

6. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique. Not only that, but you can update your portfolio much more cheaply than a printed brochure.

7. A WEBSITE SAVES YOU TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online brochure, catalogue or magazine you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you a ton of time. And what is time? Time is money!

8. A WEBSITE CAN IMPROVE CUSTOMER SERVICE

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions, you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.

 

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THE ADVANTAGES OF POSTERS

Posters provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. Posters have the ability to stick in viewers’ minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Posters are cheaper than common forms of advertising such as print, radio and television.

HERE ARE THE FOUR ADVANTAGES OF POSTERS:

Low Costs

The creative process of a poster involves a copywriter, a graphic designer and a printer. You can hire a poster distributor or simply hang the posters yourself. It is a simple process that won’t cost an arm and a leg. However, you need to be mindful of local laws that may prevent posters from being displayed in certain areas.

Active Response

People who are viewing posters are already actively engaging in their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster will have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website.

Visibility

You can hang multiple posters in one location to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. Bombarding people with imagery will ensure the message is going to sit in their heads long after they have viewed the poster.

Strategic Location

The biggest advantage of using posters is that they can be put just about anywhere and seen by almost anyone. Posters can be strategically located to target a particular market sector. For example, take-out restaurants might prefer to situate posters near busy bus stops or train terminals to target hungry commuters.