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Posters can serve as a more permanent and attention-grabbing way to reach a broad audience than smaller forms of print marketing like brochures or flyers. With a clean, eye-catching design, your posters can make a strong visual impression that lingers in the mind without breaking your marketing budget.
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1. Cost-Effectiveness
Posters are a cost-effective way to market your business, especially when you compare their costs to the average cost of print ads in magazines or newspapers. When you buy them in bulk, posters may only cost you a few dollars each to produce, and you can have employees or volunteers hang them up for you at no additional cost.
2. Flexible Design
With posters, you have a wide range of sizes and shapes from which to choose. You can create packages of smaller posters to advertise an upcoming sale or event, or you can use larger formats for branding-geared campaigns.
One of the added benefits of marketing with posters is that you can customize them to appeal to your audience. If you are concerned about reaching an increasingly digital generation, you can add QR codes or coupon codes to the design to encourage interaction with your poster.
If you are launching a new product or service, or if you want to ensure greater exposure, choose a much larger size. Play around with different color schemes and styles until you find one that is eye-catching without being jarring.
3. Continuous Exposure
When you hang up posters, potential customers will see them for as long as you leave them up. In contrast, print ads end up in the trash once magazines and newspapers are read.
In addition, when you use posters to promote an upcoming event, you can potentially reach your audience repeatedly when you choose a high traffic display area. This repetition increases the likelihood that your customer will convert.
If you plan to use posters as a long-term marketing strategy, ensure they last by having them laminated or framed.
4. High Visibility
You can hang posters almost anywhere, although you should check local laws and restrictions first. Small businesses rely on local consumers, and poster advertising plays into the nostalgic, niche feeling of buying local. You can also display your posters in local coffee shops, bookstores, and banks to attract customers who prefer to support local businesses.
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